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A brand people recognize.
And remember.

We give shape to your identity: logo, colors, tone of voice and every asset that makes you look professional and consistent.

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A brand is more than a logo. It’s a promise, and the way people remember it.

That’s why we start with you: who you are, what makes you unique, who you speak to. From there we build a consistent, recognizable identity, made to last.

Logo, colors, fonts, tone of voice and every asset that makes you look professional, on every channel.

94%
of a first impression depends on how your brand looks.
+23%
more revenue, on average, with an identity that’s consistent everywhere.
5-7×
the touchpoints it takes before someone remembers you.
81%
of people only buy from brands they trust.
What we create

An identity
people recognize

1

Logo & identity

A logo and a mark built to last: unique, versatile and recognizable at a glance.

2
AaHeadings · Body

Palette & typography

Colors and fonts chosen with intent, that convey your brand’s personality and stay consistent everywhere.

3
BrandLogoColorsFontsToneIcons

Brand identity

A system of clear rules: every element in the right place, without ever losing consistency.

4

Coordinated materials

Business cards, brochures, packaging, social: every asset in line with your visual identity.

5
Recognition+64%
Trust+40%
Brand recall+50%

Recognition

A consistent brand sticks in memory: more recognition, more trust, more customers who choose you.

The difference

Just any logo,
or a real identity?

The DIY way

An improvised look

  • A downloaded logo, just like a thousand others
  • Colors and fonts picked at random
  • Looks different on every channel
  • Says nothing about you
  • Forgotten in a second
With Valca

A crafted identity

  • A mark designed only for you
  • A palette and fonts with a reason behind them
  • Identical on every channel
  • Tells what makes you different
  • Sticks in memory and makes people choose you
How we work

From research
to brand

We build your identity starting from who you are and where you want to go: research, concept, system and delivery.

01

Research

We analyze your company, market and competitors to find what makes you different.

02

Concept

We propose the visual direction: mark, colors, tone. And together we choose the right idea.

03

System

We develop the complete brand identity: rules, variants and applications.

04

Delivery

We hand you all the files and the brand book, ready to use on every channel.

Write to us

Have a project in mind?


Contact

Let’s shape
your brand

Whether you’re starting from scratch or want to redo everything, tell us where you want to go: we build the identity that makes people choose you. The first call is free and with no commitment.

AddressVia Trecate 19, 20017 Rho (MI)
HoursMon-Fri, 9:00-18:00
Contact us