Supertop Coaching

Supertop Coaching brings together two of the best-known personal trainers in the field, Nadia Cainelli (@nannilu_fit) and Francesco Fasciana (@faas7), established names in the fitness world and IFBB Pro champions. With such a large and passionate community behind them, the goal was to give them a tool able to turn that following into a real business: a professional platform through which to sell their personal training plans and subscriptions online, in a way that is simple, scalable and consistent with their image.

We built the website with a dedicated e-commerce for selling their subscriptions and personal training plans, designed to make purchasing immediate and to handle the volumes generated by personal trainers with a large following. The structure showcases their authority and results, guiding the user from discovery to purchase without friction.

We then took care of content production, used both by them on their own social channels and by us for the advertising campaigns. In fact, we managed the ad campaigns, building specific landing pages for each objective, so as to reach the right audience and convert interest into real sales of the coaching plans.