Milano Urban Gym

Milano Urban Gym is a gym we support across the board. The project started with the website and grew over time to include an e-commerce for buying memberships online and a custom CRM to manage consultations. The goal was to give the gym a real digital ecosystem: get found, sell online and efficiently manage both active and potential clients.

After building and continuing to manage the website, we set up an e-commerce that allows memberships to be purchased directly online, simplifying sales and broadening the sign-up channels. Alongside this we handle social media management, content production, advertising and brand identity, for a complete and consistent digital presence.

The technological heart of the project, though, is the CRM we designed: a tool that lets the consultants manage all consultations, both with active clients and new contacts, bringing them together into a single organized table. The result is faster, tidier and more effective client management that reduces leakage and improves the staff's day-to-day work.