Maxifit

Maxifit is one of the most structured fitness businesses we work with: a chain that today counts six locations across Bollate, Rho, Montirone, Ghedi, Brescia and Pomezia. A network this large has a clear need: to bring new potential clients to each gym in a steady, predictable way, without starting from scratch every time. That is exactly the goal of the project, to build an acquisition machine that runs automatically, able to reach the right people, collect their data and turn interest into memberships, location by location.

We started with the website, designed to tell the brand story and steer each location toward its own goals. On that foundation we built the entire advertising side: always-on campaigns with landing pages dedicated to each promotion, so every ad takes the user exactly where they should go, with the right message. The heart of the project, though, is the automation system: every contact generated is collected, organised and made available to the gym managers, who can then work the leads and convert them into real clients, with the data always at hand. Rounding out the picture, content production and the steady publishing of posts and videos on social, to keep each location's presence alive and build its visibility.