L'Antica Pizzeria Da Michele

L'Antica Pizzeria Da Michele is a historic name in Neapolitan pizza, today present internationally. We work with the brand to give each location a strong digital presence, recognisable and consistent with its tradition. The goal is twofold: on one side, to attract and grow the audience across digital channels, Instagram profile and website; on the other, to turn that attention into real customers at the table, while at the same time supporting the opening and launch of the new venues, in Italy and abroad.

The collaboration grew city after city, with the same method applied to each location.

Milan

It all started in Milan. We completely rebuilt the website, giving it a digital identity worthy of the historic brand, and took over social media management for both city locations, Porta Romana and Repubblica. For each we handle the steady production of photo and video content and regular publishing, backed by always-on advertising campaigns designed to generate traffic to the Instagram profile and the website and bring new customers to the table.

Barcelona

The next step was Barcelona. Here too we rebuilt the site and brought the same social media and advertising management model, adapting it to the local audience. To ensure content that is always authentic and on-brand, we organise trips abroad dedicated to producing photos and videos directly on location.

Málaga

Finally Málaga, the most recent location, opened in June 2026. Here we handled the entire pre-opening and launch phase, building anticipation around the new venue, again with a dedicated trip to produce the content: a launch cared for in every detail, from the communication to the first day open.