GP is one of the leading personal trainers in the world of calisthenics, a discipline different from traditional fitness, built on bodyweight work and progressions. With GP Coaching, fitness and wellness take on a different form: the goal was to give this kind of coaching a platform able to present it and, at the same time, sell his training plans online, bringing his methodology to a wider audience.
& results
We built the site with integrated e-commerce, designed both to present GP and his approach to calisthenics and to sell subscription plans directly. The structure conveys the discipline and its authority, guiding the user all the way to purchase in a simple way that stays consistent with the brand.
Alongside the e-commerce we added an automation system for processing invoices, making the sale of subscriptions not only effective for the user but also manageable and orderly on the back-office side. A project that brings a different kind of coaching, still within fitness and wellness, into a solid, automated platform.
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DISCLAIMER: the projects you find on our site may have been completed some time ago; you might come across sites that are no longer online or that have been modified and now show features or a look different from the ones we set up.
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