Giada Vanzo

Giada Vanzo is a semi-permanent makeup specialist with two sides to her work: on one hand her work with clients, on the other the training she offers to other professionals. The website had a twofold goal: to showcase services and work in order to connect with new potential clients, and at the same time to give visibility to the courses and masterclasses she runs across Italy.

We built the website by bringing out the two sides of Giada's business. On one hand, a polished showcase of her semi-permanent makeup services and work, built to convey professionalism, show the results and turn visitors into clients. On the other, a section dedicated to the courses and masterclasses for professionals that Giada runs across Italy.

The site is designed to speak to both audiences without confusing them, guiding each one toward the most fitting action. In support, we also handled, in part, the management of some sponsored campaigns through Meta Business Ads Manager, to give an extra boost to visibility and bring qualified traffic to both fronts.