Some companies come to us with an e-commerce that sells, yet with the feeling of being stuck. The numbers won’t grow, the previous agency has been repeating the same playbook for months, and everyone keeps asking the same question: is this the ceiling, or have we just not broken through it yet?
This case starts exactly there. An established e-commerce, the previous year run by another agency, that at some point decided to switch. We stepped in on two fronts at once: we rebuilt the website and rewrote the advertising strategy from scratch. Here’s what happened between the before and the after.
Before: a store running at half speed
When we took over the project, the picture was clear. The traffic was there, the advertising was running, but revenue wasn’t following. Ad spend was distributed the same way every time, with no sense of priority, and the site (the place where people are actually supposed to buy) was slowing everything down: slow to load, unclear in its purchase steps, built more to exist than to sell.
The problem, in an e-commerce, is that these two limits stack up. You can bring the right people to the page, but if once they arrive they find a clunky experience, you lose them at the very moment they were ready to pay.
The Results: +119% Net Revenue (July 2026 vs. July 2025)
Same product catalog, same market, same seasonal trends. What changed were the website and the advertising strategy. Comparing July 2026 (under our management) with July 2025 (managed by the previous agency):
- +119% net revenue month-over-month.
- An e-commerce rebuilt to be fast, clear and easy to buy from
- An advertising budget allocated with logic, pushed where it actually paid off
The website restyling: where the result was actually decided
Many people think an e-commerce is pushed by advertising alone. In reality it’s the site that decides how many of those visits turn into orders. That’s why the restyling was the most decisive part of the work.
We rebuilt the buying experience around the customer: more convincing product pages, a more direct path to checkout, fewer pointless steps between “I like it” and “I bought it.” We worked on speed, because every extra second of loading is a customer walking away. And we made everything clean and readable on mobile too, where most purchases now happen.
The result is a store that no longer wastes the people advertising works hard to bring in. The same visit that used to be lost now converts.
The new adv strategy: budget where it counts, not everywhere
On the advertising side we dismantled the inherited setup and built a new one on three pillars:
- Targeted paid campaigns. No more generic campaigns identical for everyone. Every ad speaks to a specific audience, the one with a real likelihood of buying, not just scrolling.
- Re-targeting and smart budget distribution. Anyone who visited the site, added to cart or showed interest is brought back to purchase with the right message. And the budget isn’t spread evenly: it concentrates where the data says it performs best.
- Videos built to sell. Not clips made to look nice, but content designed to stop the scroll, show the product in its most desirable light and guide the person all the way to the order.
Advertising and website worked as a single machine, together with the CRM automations that keep contacts in order and recover those who stop halfway.
What this turnaround teaches
The lesson is simple: when an e-commerce seems stuck, the limit is rarely “spend more.” Almost always it’s a matter of buying experience and how the budget is invested. In this case we acted on both, and that’s why net revenue more than doubled.
It doesn’t only apply to this store. It applies to anyone with an e-commerce that sells but feels it has hit an invisible ceiling: often that ceiling is the site, or an advertising strategy nobody has seriously questioned in a long time.
Want to know what’s holding your e-commerce back?
If you have an online store that sells but isn’t growing the way it should, or if you’re considering switching agencies, get in touch. We’ll look at your site and advertising together and tell you, numbers in hand, where the margin you’re leaving on the table is hiding.